Minimalist With A Twist
OMO is an upcoming ethical clothing brand designed in the UK
OMO design minimalist clothing, available in inclusive sizing for men and women around the world.
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Commitment to Sustainability
Our high quality clothing is made with 100% organic ring-spun cotton, designed for longevity with the environment in mind. We strive to make the fashion industry more sustainable by implementing ethical practise in all aspects of OMO.
The cotton used in our garments are not grown from genetically modified seeds, nor is it grown with pesticides or fertilisers which pollute the environment. The cotton is alternated with food crops, giving farmers more diverse income while improving food security within the local community.
Our manufacturers are certified by various independent bodies and standards including meeting the Global Organic Textile Standard (GOTS). These certifications demonstrate how how we can show greater respect for the planet and contribute towards healthy environmental practices.
Even our neck labels are made from woven recycled polyester labels that are environmentally friendly and meet Global Recycled Standard (GRS).
We also plant a tree for every item purchased!
OMO X SeaTrees
We have partnered with SeaTrees, pledging to plant a mangrove tree for every OMO t-shirt sold.
The SeaTrees project is restoring and protecting 26 hectares of degraded mangrove forest in the West Papua region of Indonesia. Here, local villagers are employed to plant a diverse mix of mangrove species, creating jobs, healthy ecosystems and habitats. The region’s current mangrove estuaries are 75% deforested, which is why restoration is so important.
Why mangrove trees?
Scientific studies have shown that Mangroves sequester carbon at a rate two to four times greater than mature tropical forests, and contain the highest carbon density of all terrestrial ecosystems.
Mangroves create a crucial habitat for marine biodiversity, as birds, fish, invertebrates, mammals and plants find shelter in these forests.
Mangroves help to prevent coral bleaching, as the shade they provide stops the surrounding water from heating above the coral’s tolerance threshold.
Their stilt-like roots protect coastal land from erosion. This helps prevent damage caused by hurricanes and tsunamis.